I launched Crum E Consulting, LLC, my consulting company, manages multiple campaigns from planning to execution, where I utilize my museum educator skills of researching, interpreting, engagingly presenting information, breaking down complex concepts, crafting narratives, making content come alive, fostering engagement, and creating a sense of community around brands to achieve desired outcomes.
I am in the beginning stages of a campaign and media plan for my professional brand, @crumeconsultingllc, with a strong emphasis on accuracy, foresight, and quality content to generate an organic following. I enjoy a challenge and am applying what I have learned over the past year with myself as the “client.” I am analyzing metrics, studying market trends, making recommendations, and reflecting on my followers’ behavior to ensure this campaign decision is well-informed and strategically aligned with my objectives: grow my following to become a thought leader and approachable mentor figure. I hope to be able to identify opportunities by continually analyzing audience demographics, engagement patterns, and competitor strategies. My data-driven approach ensures the campaign is well-informed and highly targeted, optimizing results for the "client".